Communication is crucial to the success of a project and contributes greatly to achieving the desired results.

The impact of a project is not measured only in economic or commercial terms; a project can also make a difference in social, environmental, technical, educational or scientific terms.

For this it is necessary to publicize it.

• At EU level research activities are funded with European taxpayers' money and therefore transparent information on how the funds were spent and what results were achieved is duty-bound.
• Making the results of the projects known to the general public allows citizens to be informed about new available technologies that can impact their lives and help them in their decisions.
• Communicating research means getting it out of the scientific community and giving it the right importance in society.
• Disseminating the results contributes to increasing the perception of European research excellence in a global context among the citizens.

The Communication concerns the project as a whole, is aimed at a broad and non-specialist public, and must use generic media.

The Dissemination concerns the results of the project and is aimed at a specific target. The message and the means of communication must therefore be adapted to the groups the results are to be communicated to.

To achieve its maximum effectiveness, the dissemination activity must start from the early stages of the project, follow it during the research and continue to communicate it in the appropriate channels also after its conclusion.

The project communication is directed both at an audience of non-experts and at the international scientific community. Naturally, the means of conveying the information and the form of language vary depending on the target to be reached.

Focus on your research, leaving the dissemination to our team of scientific journalists, designers, video editors and social media managers.